Beskrivning
Beskrivning
Are you interested in strategy and marketing? This book is an excellent source for educating yourself – or others – in the area.Läs merThe Brand Relations Management-model consists of eight phases: Vision, Culture, Identify, Define, Architecture, Engage, Capitalize and Measure. The primary intention is to show that both brand promise and brand delivery are necessary in order to build a sustainable brand. The book’s strength is that it presents all the relevant theories of brand building.Om författarnaDr Tony Apéria is responsible for the branding course at School of Business, Dr Rolf Back is research director at the Department of applied communications science, both at Stockholm University.
